How to Avoid Getting “Gwyneth’ed”

In today’s marketing world, dominated by social media, leveraging celebrity influencers has become an increasingly popular strategy for brands aiming to boost their products or services’ visibility and appeal. The allure of associating one’s brand with the glamour of a renowned celebrity is undeniable. However, the promise of tapping into the fan engagement of millions […]

3 Must-Haves to Build a Thriving Brand Community

Creating a strong community is a powerful strategy for brands to foster loyalty, engagement, and advocacy among their customers. When done right, it can be a game-changer for businesses looking to make a lasting impact and grow long-term revenue. At Current, we believe building a brand community is more than just a marketing tactic – […]

The Power of Building a Brand Community: Why It Matters

As companies are unlocking the power of creators, brands are starting to recognize the importance of building their brand community on various social media platforms. Influencer marketing is an effective tool to reach consumers of all generations. One study showed that 50% of Millennials trust product recommendations from influencers and 33% of Gen Z-ers have […]